Customer Demographics How well do you, as an organization, know your patients? If your strategic plan calls for the development of an outpatient imaging center in the southern part of your secondary service area, can you expect existing patients to relocate for services or will you increase access to low-reimbursing patients instead? If you develop a new fixed blood donor site can you expect to shift existing donors or expand your donor base by locating near an “untapped” population with similar demographic characteristics as your existing donors? DANES PLANNING can assist you in determining the characteristics of existing patients populations, what they have in common, and where you can grow your services to the benefit of your organization and your community.
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